E-Commerce Xperience 2020 Topics
Monday, January 13, 2020
Posted by: Alyce Ryan
AICC's E-Commerce Xperience is being held February 18-20, 2020 at the Sheraton DFW Hotel in Irving, Texas.
Michael D’Angelo, AICC President, said, “AICC’s E-Commerce Xperience will bring together subject matter experts, brand owners, converters and suppliers to go in-depth on how best to be successful in this dynamic market. Entrepreneurial AICC members will meet with and learn from the disrupters and challengers of retail, design, and box business status quo. Be a part of it!”
Xperience 2020 Topics:
The Future of Amazon
Speaker: Brent Lindberg, Fuseneo
A lot has changed lately when it comes to packaging for Amazon. Vendors are running to and from, hair on fire, trying to figure out testing and certification. Brands are abuzz with questions of “why,” and “what’s next?” Brent Lindberg of Fuseneo shares the perspective and expectations of one of Amazon’s closest packaging design partners.
Understanding Packaging in an E-Commerce Process
Speaker: Jared Butts, Hershey’s Company
This will be a discussion of packaging constraints and areas of differentiation in direct-to-consumer and traditional (e-tail) e-commerce. More specific use cases of Amazon’s ship-in-own-container and Hershey’s cold-ship challenge will also be discussed.
E-Commerce Dynamics & Their Impact on Corrugated Demand
Speaker: Ron Sasine, Hudson Windsor, LLC
This session reviews the overall direction of e-commerce, the anticipated growth of its three key distribution models, and the impact of this growth on the corrugated packaging market. Ron's thesis is that increasing consumer adoption of purchasing through mobile apps will dramatically shift the size of individual purchase baskets (items per transaction), alter the cadence of shopping events (more transactions, yet fewer store visits) and drive corrugated consumption via the growth of pantry purchases.
Understanding Your Customer's Customer - Packaging's Influence at the Doorstep
Speaker: Andrew Hurley, Professor, Clemson University
Great packaging designs influence attention and emotion, both on the shelf and on the doorstep. Facial expression data collected during unboxing experiences can be invaluable in helping provide a positive lasting influence. Learn how as Dr. Andrew Hurley shares his experiences and explains how to use that data to reduce negativity, facilitate use, and nudge proper disposal of packaging, all while furthering positive brand equity.
Brand Identity & Packaging Experience
Speakers: Paul Chambers and Paul Jarrett, Bulubox
With unboxing videos rising in popularity, it is now more important than ever to focus on providing consumers with a first-class experience from the time a box arrives on their doorstep. In this session, Paul Jarrett and Paul Chambers will discuss the importance of brand identity and the packaging experience as it relates to Subscription Boxes. Leveraging examples, they will discuss how to maintain a competitive edge and exceed customer expectations.
Marketing E-Commerce Capabilities to Brands (Getting Past the Gatekeeper)
Speaker: Joseph Fernandez, Vera Bradley
In this session, you'll learn the packaging challenges brands face and discuss how to design solutions that will entice stakeholders and get you in the door.
Making the Sales Shift from Standard Packaging to E-Commerce
How E-Commerce Builds Brand Image
Turning Your Traditional Operations into an Agile ECommerce Enabled Packaging Powerhouse
Digital Printing & E-Commerce: There’s More to it Than You Think
The Impacts of E-Commerce on the Corrugated Value Chain
How Converters Can Prepare for the Industry Transformation
The Benefits and Challenges of E-Commerce
Learn More | View Speakers | Register Now