AICC's E-Commerce Xperience a Major Hit With Attendees!
Monday, March 2, 2020
Posted by: Alyce Ryan
AICC’s E-Commerce Xperience, held February 18-20 at the Sheraton DFW Airport Hotel in Irving, Texas, was by all accounts a smash hit with the nearly 150 members attending.
The event brought together converters, packaging consultants, e-commerce experts, brand owners and industry suppliers for an intensive, deep-dive look into the forces shaping the growing retail segments of online sales. Speakers addressed the new marketing and packaging requirements of retailers and online sales channels like Amazon, and how brand owners are dealing with the fast-changing e-commerce landscape. Attendees also heard from AICC member boxmakers who are active in the e-commerce “space,” as well as suppliers of technology to enable more efficient delivery to this sector.
The morning after a well-received reception hosted by Koenig & Bauer Durst the conference began in earnest. In a combination of general-session featured speakers and breakout workshops, AICC’s E-Commerce Xperience offered an industry-specific view of the e-commerce phenomenon. Well-known speakers such as Brent Lindberg of Fuseneo and Jared Butts of The Hershey Company addressed e-commerce dynamics and related packaging requirements. Ron Sasine of Hudson Windsor talked about Amazon’s expectations while AICC members Richard Brown of The BoxMaker; Richard Kelley of Dusobox; George Perreira of Whitebird; Lauren Frisch of Wasatch Container; Mark Mathes of Vanguard Packaging; Miriam Brafman of Packlane; Stephen Shannon of HP and Abby Byland of Dusobox talked about their companies’ e-commerce business strategies.
Attendees also learned of startup companies with new ideas about marketing are upending segments of CPGs from Lawrence Ingrassia, a leading business journalist, and author of Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy.
Michael Pelletier, Scaling Operations, LLC, explained the operational differences between successful e-commerce manufacturing operations and their conventional counterparts then offered suggestions on strategies for companies considering a transition into high-efficiency digital manufacturing workflow operation for e-commerce. Robert Stabler, Koenig & Bauer Durst, gave attendees tips to prepare their companies for e-commerce.
Defining and addressing customer pain points and designing for e-commerce were the topics discussed by Olivia Pietersen of The Packaging Company and Sarah Meiburg gave attendees the tools to use when selling to customers concerned with e-commerce, sustainability, and other niches with the Paper & Packaging Board’s free Sales Channel Toolkit.
Technology was the topic of discussion when Liz Logue, EFI and Tania Montesi, H.B. Fuller discussed digital printing for e-commerce and technology for frustration free packaging in their respective sessions.
An overview of the subscription box market was given by Paul Chambers of the Subscription Box Trade Association (SUBTA) and Paul Jarrett of Bulu Box, while Joe Fernandez of Vera Bradley offered his company’s perspective on e-commerce packaging. Jesse Genet, co-founder of Lumi, an online packaging sourcing and supply chain company, presented Lumi’s philosophy in helping their clients meet their e-commerce packaging requirements.
AICC thanks sponsors Koenig & Bauer Durst, Poteet Printing Systems, HP, Tilia Labs, Huston Patterson, American Carton Co., and Harris Packaging who helped make this program possible and SUBTA for their assistance in planning this event.
More information about upcoming educational programs can be found at www.AICCbox.org/calendar. Questions about seminars, webinars, and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, firstname.lastname@example.org, or Chelsea May, Education and Training Manager, email@example.com or 703.836.2422.