Looking for a Larger Share of Wallet

December 16, 2021 – AICC, The Independent Packaging Association, has partnered with OTB Solutions, to bring actionable insights to member companies about why their customers buy from them, which customers are getting ready to defect, and much more.

Each company has ideas and anecdotal evidence about its customers. But, fact-based evidence about why customers buy and why they give the share of wallet they do to each company is invaluable information that will help a company grow.

AICC members can receive a special rate for the Voice of the Customer research from OTB Solutions. Based on conversations OTB has with a participating member’s customers, the one-on-one research will help leaders answer the questions they need to design buyer-centric go-to-market plans.

“AICC is proud to avail the opportunity to members to get real, relevant, insightful data regarding customers’ expectations, trends, and behavior,” said Michael M. D’Angelo, AICC President. “The best thing about this offer is getting that data directly from your customers. AICC members have reacted favorably to Mark Allan Roberts’s ‘Voice of the Customer’ generic data shared in webinars. Bringing a members’ customers’ voices in house is next level. You should see what this program is all about!”

Given all the market changes and disruptions over the last 18 months, AICC believes this service will help give AICC leaders the data to make strategic decisions to continue to profitably grow and improve their customers’ experience.

Teams that participate in this research will receive a 1-hour data debrief with CEO Mark Roberts with recommendations based on actionable insights discovered, and the research data file by the customer by question for business development in the future.

See sample data and actionable insights at www.AICCbox.org/VOC.