New AICC Webinar- Key Account Development

Growing Your Share of Wallet

New AICC Webinar- Key Account Development

March 24, 2021 – AICC, The Independent Packaging Association, is hosting a new webinar, Key Account Development, Wednesday, April 13.

Time seems more precious now than ever before. Companies must be more thoughtful about where salespeople spend theirs. Some of the greatest ROIs can be found by growing the share of wallet at key accounts.

A sales team, with the right training and skills, can help customers by finding new solutions to their current problems with other suppliers. Presenter Mark Allen Roberts will share his key account development model.

Mark Allen Roberts, CEO, OTB Solutions, brings over 35 years of sales and marketing success, and leadership with manufacturers & distributors.

Roberts has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise implementing Sales Enablement.

Roberts is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School.

He also has a free ebook, Leveraging Customer Voice, available at otbsalessolutions.com/voc.

Members can register for individual webinars or join them as part of the All Access Pass. Pass holders can use their promo code to register at no additional cost.

The All Access Pass, for one payment of $1,695, gives participating companies a code that all employees can use to register for every webinar scheduled through July 2022. Each company also receives a recording of each webinar. With more than fifty webinars included, the All Access Pass represents a value of $12,500. Learn more at www.AICCbox.org/Pass.

Register for Key Account Development at www.AICCbox.org/Calendar.