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After a highly successful 18-year collaboration, Dwayne Shrader is splitting off from industry marketing firm Griffin Communications. Shrader will head a new company operating as Shrader Studios, a sole proprietorship with initial financial backing from Griffin Communications. Shrader Studios will specialize in corrugated industry advertising, PR, web services, trade show support, technical writing and training development. Griffin Communications will in turn concentrate the majority of its efforts on video production, motion graphics and product & PR photography.
“This is a major step for both Dwayne and I,” reports Nick Griffin. “It’s certainly a new arrangement that both of us welcome. The two companies will exchange services across our specialty areas. As with most things, two is better than one from an operations standpoint and we will continue to provide seamless delivery of services for our clients.
On the new arrangement, Dwayne Shrader stated, “I’m very thankful to Nick for our nearly two decades of working together and quite happy that we are able to structure our companies in a way that will ensure ongoing success for both of us.”
Dwayne Shrader can be reached by email a Dwayne@ShraderStudios.com and by phone at (410) 374-5124. Nick Griffin will continue with NickG@GriffCom.com and can be reached by phone at (410) 296-7777.
We wish both Dwayne and Nick the very best of luck. They have both been instrumental in the successful branding of JB Machinery during our >20 year partnership.
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