Designers, Customer Service and Sales Reps Learn Design Process Workflow in Guadalajara

At AICC Mexico Annual Meeting

Designers, Customer Service and Sales Reps Learn Design Process Workflow in Guadalajara

Dr. Andrew Hurley, professor of packaging science at Clemson University and a frequent speaker at AICC-sponsored seminars and workshops, led a five-hour seminar on Design Process Workflow at AICC Mexico’s 21^st Annual Meeting, November 15-17 in Guadalajara, Mexico. More than 50 people attended, including designers, sales- and customer-service reps as well as production schedulers and managers. 

Hurley’s seminar focused on the seven-step workflow process necessary to sustainable design in packaging.  This includes defining the customer’s objectives; considering the product life-cycle; and establishing simple and attainable goals chosen from the United Nations’ 17  objectives for sustainable development .  Throughout the day, attendees worked in teams to brainstorm ideas; present concepts and ultimately develop prototypes which they then presented to the whole group.

Dr. Andrew Hurley is a regular presenter at AICC national and international meetings. For more information about his presentation or about AICC Mexico’s 2022 Annual Meeting and Trade Fair, contact Maria Frustaci at mfrustaci@aiccbox.org.

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Dr. Andrew Hurley presents Packaging Design Workflow seminar at AICC Mexico’s 2022 Annual Meeting, November 15-17, in Guadalajara, Mexico.

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Seminar attendees work in teams to create sustainable design prototypes