The New Sales Process

New Free Webinar for AICC Members

AICC, The Independent Packaging Association, is excited to announce an upcoming webinar, Death of Traditional Sales Model – The New Sales Process for Corrugated and Protective Packaging, set to take place on Wednesday, December 4, 2024, at 2:00 PM ET. This exclusive event is free to AICC members in good standing and promises to shed light on the evolving sales landscape.

In today's fast-paced and increasingly digital world, traditional sales methods are proving less effective, especially for complex industries like corrugated and protective packaging. Buyers now navigate much of their sales journey independently, making it more difficult to connect through conventional approaches. This shift and inefficiencies within the traditional sales model are prompting companies to rethink how they structure their sales and marketing processes.

This informative and engaging webinar will delve into the changing buyer behaviors and explain how companies can update their sales approach to align with the modern sales funnel.

Key Takeaways from the Webinar Include:

• Understanding how buyer habits are reshaping the sales funnel.
• Why traditional sales and marketing team structures may no longer be effective.
• How to seamlessly integrate inbound and outbound marketing into your sales strategy.
• The value of content creation and messaging that highlights your unique differentiation.
• Strategies for restructuring sales and marketing teams to drive success.
• Identifying additional KPIs to track beyond the traditional metrics to optimize sales performance.

Speaker: Todd Zielinski, Managing Director/CEO, Athena SWC
With over 20 years of experience, Todd Zielinski is a seasoned expert in sales and marketing. As one of the co-founders of Athena SWC, Todd played a pivotal role in developing the company's outsourced business model and has helped numerous clients streamline their sales processes in complex B2B environments, including the corrugated and folding carton industries.

Todd's extensive hands-on experience in sales management, lead generation, and marketing strategy—combined with his understanding of the manufacturing marketplace—makes him an ideal guide for navigating the challenges of today's evolving sales landscape.

Todd holds a bachelor's degree in Business Management from D'Youville College and is a graduate of the Buffalo Chapter of the Harvard Business School's Executive Management Program. Since Athena's founding in 2007, Todd has led its marketing and sales efforts to remarkable year-over-year growth.

Register today and ensure your spot in this insightful session.

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, at tpyle@AICCbox.org or 703.535.1391.