Start with One Bite

Rich Croce Reflects on Legacy, Innovation, and Leadership on Breaking Down Boxes

AICC, The Independent Packaging Association, has released Start with One Bite, a new episode of its podcast, Breaking Down Boxes, featuring an insightful conversation with Rich Croce, President and CEO of Viking Packaging. Hosted by George Perreira of Moyy and Mike Schaefer of Tavens Packaging and Display, the episode offers a compelling look at Croce’s journey through the challenges and triumphs of leading a family business in the packaging industry.

Rich Croce shares his personal and professional evolution, from growing up in a family business to stepping away for college, stumbling, and ultimately returning and eventually taking the helm of Viking Packaging. He reflects on the key moments that have shaped his leadership style, the evolution of the company, and the critical role that customer service plays in sustaining success. Throughout the conversation, Croce emphasizes the significance of learning from victories and setbacks, offering valuable lessons for entrepreneurs and industry leaders.

The discussion delves into the intricate dynamics of running a family business, including the importance of mentorship, optimizing operations, and fostering strong relationships with employees and customers.

“This episode is a must hear for anyone who wants a primer on the right way to do things and treat people,” said AICC President Mike D’Angelo. “Rich’s human side and his commitment to being an independent shine brightly.”

Additionally, the episode explores Croce’s journey of co-founding Freedom Corrugated and the insights gained from navigating the complexities of business partnerships and growth strategies. He shares candid reflections on recruitment and retention challenges, the necessity of clear communication, and the collaborative efforts that drive success in the packaging industry.

Listeners of Breaking Down Boxes will gain practical insights into business resilience, strategic leadership, and the power of perseverance in a constantly evolving industry. Listeners can tune in to Breaking Down Boxes on major podcast platforms or at www.AICCbox.org/Boxes.

Ox Box sponsors this episode, offering strength you can depend on. Learn more at www.OxBox.com.