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An Initial Study on the Impact of High-Visibility Enhancements on Shelf Presence
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Thousands of successful product launches, introductory offers, changes in market position and responses to offers can be associated with the use of a high-visibility enhancement. Validation of physical and emotional responses to these enhancements would offer strategies as a tool to support the decision to incorporate high-visibility enhancement within the brand development plan. This 2013 study was commissioned by the Foil & Specialty Effects Association is now available free through AICC.
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