Different packaging options can make an enormous difference to the bottom line, both through manufacturing costs and influencing a customer’s point of sale decision. A study was conducted in the CUshop™, a recreation of a shopping environment, to examine the differences in how customers shop for products when they have the option for either a clamshell package or a printed paperboard box.

This paper, created for klockner pentaplast by Clemson University is now available free through AICC.